How has the demand for healthy food in Asia evolved over the years?
The demand for healthy food in Asia has increased significantly over the years as people become more health-conscious and aware of the benefits of a healthy diet. Plant-based proteins, specially, have had a series of moments over the past few years. The industry has moved beyond hype into actual value creation, emerging as a healthy and environmentally sustainable protein source.

How does the growing middle class and urbanization impact the demand for healthy food in Asia?
In the past year, with the increase in income and urbanization, diets have shifted towards more processed and high-fat foods, leading to an increase in non-communicable diseases. Along with that, unsurprisingly, there has been a growing awareness of the importance of a healthy and balanced diet, leading to an increase in demand for healthier food options in Asia. Hence, we have seen a wide range of new products launches including organic food, superfoods, plant-based proteins, and low-fat options in the supermarket as well as in restaurants. This trend is expected to continue in the future, as consumers become more health-conscious and seek out healthier food choices to improve their overall health and wellbeing.

What are your latest product/product highlights that you will showcase at Healthy Food Asia? and how it is special.
The concept behind Meatly! is to produce delicious plant-based meals on the go, appealing to today’s generation and lifestyle. Meatly! currently offers two product types: ‘ready to eat’ and ‘ready to cook,’. For our Ready-to-Eat Thai Series, we have 3 SKUs which includes Plant-based Naam Prik Long Rua, Thai Sweet Chili Paste & Thai Soy Bean Dip and for our Ready-to-Cook series, we have Plant-based Katsu, Katsu Cheese, and Plant-based Minced Pork. Everything is completely meatless, 100% made from plants and vegan friendly! Our products have a very high protein content, 23g of protein (per 100g of Meatly! plant-based minced pork) which is the same as what you will get in conventional minced pork! But with lower fat and no cholesterol and more importantly more sustainable!

Who is the target customer that you are looking for and why they should not miss your booth?
End Consumers - Anyone who enjoy eating and maybe look for ways to reduce meat consumption but do not want to compromise on taste! B2B Customers – Food Retailers, Food Service Provider/Restaurants, Food Distributor!

Any special promotion at Healthy Food Asia?
Secret! But be sure to drop by and check us out!