Tourism Authority of Thailand


"Strategic Leader in Driving Thailand Towards Experience-based and Sustainable Tourism”


  • Promoting Thailand's tourism industry through marketing and communication to expand high-value market base, along with restoring confidence in travel to Thailand and delivering high quality tourism experiences.

  • Delivering high quality tourism products and services to increase tourist expenditure.

  • Driving the growth of the Thailand tourism ecosystem to be ready for accommodating high-value tourists.

  • Developing marketing information technology system and tourism related database to meet demands of tourists and stakeholders.

  • Developing TAT to become a high performance organization, based on innovation and good governance.

Strategic objectives

  • Pursue value-based tourism for sustainability.

  • Creating unique destination proposition and elevate industry standard.

  • Develop TAT to become a high performance organization.

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