Tourism Authority of Thailand

Vision

"Strategic Leader in Driving Thailand Towards Experience-based and Sustainable Tourism”

Mission

• Promoting Thailand's tourism industry through marketing and communication to expand high-value market base, along with restoring confidence in travel to Thailand and delivering high quality tourism experiences.


• Delivering high quality tourism products and services to increase tourist expenditure.


• Driving the growth of the Thailand tourism ecosystem to be ready for accommodating high-value tourists.


• Developing marketing information technology system and tourism related database to meet demands of tourists and stakeholders.


• Developing TAT to become a high performance organization, based on innovation and good governance.

Strategic objectives

• Pursue value-based tourism for sustainability.


• Creating unique destination proposition and elevate industry standard.


• Develop TAT to become a high performance organization.